Friday, October 31 2025, to the end of days, Subway Service on Line 1 between Finch and Vaughan Centre Stations will be disrupted due to the Zombie Apocalypse. Expect Delays.
Friday, October 31 2025, to the end of days, Subway Service on Line 2 between Kipling and Kennedy Stations will be disrupted due to the Zombie Apocalypse. Expect Delays.
Friday, October 31 2025, to the end of days, Subway Service on Line 4 between Sheppard-Yonge and Don Mills Stations will be disrupted due to the Zombie Apocalypse. Expect Delays.
All bus and streetcar routes are overrun with zombies. Normal service will resume never.
.png)
MARKET RESEARCH
Our market research consisted of a literature review of horror and horror comedy statistics and trends, observation of the number of similar shows that played at last year's Fringe Festival, research into Toronto-based theatre companies that produce similar content, and contacting different theatre groups about how well their season(s)/fringe tour(s) sold.
​
Horror-comedy theatre has proven itself as a commercially successful genre with shows like Evil Dead the Musical, and in fringe markets like Crime, After Crime (After Crime) by Sex T-Rex in the 2024 Toronto Fringe. The resurgence of the popularity of the horror genre (Ehlinger, 2023) shows there is a market for a show like TTZ(ombie).
MARKETING
To ensure the success of the workshop the following marketing tactics will be used:
​
• Comprehensive social media strategy
• Cast announcement graphics, behind the scenes teasers, early bird discount, final weeks push, etc.
• Media outreach
• Outreach to independent media outlets, and posting on event websites (BlogTO, City events calendar etc.) to promote
• Limited merchandise release
• Used for social media promotion, incentive for higher crowdfunding donations, extras sold at show
• Industry outreach
• Complimentary tickets provided to 3-5 theatre professionals that work within the genre to provide feedback on the production
